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"### From Publishers Weekly
Advertising's fundamental theorem-that perception trumps reality-informs this dubious marketing primer. Journalist and marketing guru Godin, author of Purple Cow: Transform Your Business by Being Remarkable, contend...
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Expanding on a landmark cover story in Fortune, a top journalist debunks the myths of exceptional performance. One of the most popular Fortune articles in many years was a cover story called ├éÔÇ£What It Takes to Be Great.├éÔÇØ Geoff C...
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""A rich, essential read for [fans] to get inside Jobs' head and discover what makes Apple insanely great.""
-USA TodayProduct Description
Steve Jobs has turned his personality traits into a...
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How the world's leading innovators push their ideas to fruition, time and time again. Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic bre...
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"From Kirkus Reviews
Apple's former chief evangelist leads businessfolk down the path to enchantment.
The entrepreneur's entrepreneur is back with his 10th book, this time tackling the tricky art of influence and persuasion. Kawas...
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"Review
""Let's face it-the leap of faith required to follow a dream is usually accompanied by gut-wrenching, knee-quaking, soul-shaking fear. Jonathan Fields knows this-but instead of offering an empty pep talk, he delivers daily pract...
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