Bienvenue à la Bibliothèque Alo de l'Université Shalom de Bunia
Ajouter au panier
| Titre : | Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More |
| Auteurs : | Dave Kerpen |
| Type de document : | document électronique |
| Editeur : | [S.l.] : McGraw-Hill Education, 2015 |
| ISBN/ISSN/EAN : | 978-0-07-183633-3 |
| Résumé : |
**The *NEW YORK TIMES* and *USA TODAY* bestsellerÔÇöupdated with todayÔÇÖs hottest sites!** A friendÔÇÖs recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from todayÔÇÖs emerging social sites, this updated edition of *Likeable Social Media* helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. **Read what the experts are saying about *Likeable Social Media*:** *ÔÇ£Dave KerpenÔÇÖs insights and clear how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.ÔÇØ* ÔÇöJIM McANN, founder of 1-800-FLOWERS.COM and Celebrations.com *ÔÇ£Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.ÔÇØ* ÔÇöSETH GODIN, author of *Poke the Box* *ÔÇ£Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications.ÔÇØ* ÔÇöSCOTT MONTY, Global Digital Communications, Ford Motor Company *ÔÇ£Dave gives you what you need: practical, specifi c how-to advice to get people talking about you.ÔÇØ * ÔÇöANDY SERNOVITZ, author of *Word of Mouth Marketing: How Smart Companies Get People Talking*** |
