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| Titre : | The Superpromoter: The Power of Enthusiasm |
| Auteurs : | Rijn Vogelaar |
| Type de document : | document électronique |
| Editeur : | [S.l.] : Palgrave Macmillan, 2010 |
| ISBN/ISSN/EAN : | 978-0-230-28509-5 |
| Index. décimale : | 658.8 (Gestion de la distribution (Marketing)) |
| Résumé : |
With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand. ** |
