Résumé :
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Answer even the toughest, most hostile questions brilliantly: take the floor, stay poised, and win your audience over every time! Imagine: youÔÇÖre standing in front of an audience and you've just been asked the question you'd been dreading┬áÔÇö or, worse, you've been blindsided with a brutal question you never expected. What to do? Jerry Weissman has made a career of preparing executives for that moment. He's coached nearly 500 executives on their IPO road shows, the most critical presentations of their lives. WeissmanÔÇÖs ** *In the Line of Fire* ** has established itself as the worldÔÇÖs definitive guide to answering brutally tough questions in public┬áÔÇö and now, heÔÇÖs completely updated this classic with new examples, case studies, and even more great advice. Using compelling, up-to-the-minute examples from Wall Street, Washington, D.C., and beyond, Weissman teaches how to respond with perfect assurance, no matter what. YouÔÇÖll discover how to avoid the defensive, evasive, or contentious answers that have destroyed political careers and can ruin your credibility. Weissman shows you how to control your entire exchange with a hostile questioner: the question, answer, interactions with questioner and audience, timing, and above all, yourself. Whether you're an executive, politician, fundraiser, interviewee, teacher, student┬áÔÇö or even a family member at Thanksgiving dinner┬áÔÇö you're judged on how you handle these moments. Get this book: handle them brilliantly. **
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