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Titre :
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Syndicating Web Sites With RSS Feeds for Dummies
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Auteurs :
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Ellen Finkelstein
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Type de document :
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document électronique
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Editeur :
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[S.l.] : John Wiley & Sons, 2005
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ISBN/ISSN/EAN :
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978-0-7645-9755-8
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Index. décimale :
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005.72
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Résumé :
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So you have a business and you have a Web site. Bravo! YouÔÇÖre doing all the right things to be successful. But wait ÔÇö the information on your Web site needs to be updated, and your customers need to know. Good heavens, didnÔÇÖt you spend half of last week doing that? ThereÔÇÖs got to be a quicker, easier way to keep your clientele informed, and while weÔÇÖre at it, how about building your business too?RSS can come to your rescue, but first you need to know what it is and how to use it. Syndicating Web Sites With RSS Feeds For Dummies has what you need to know to get up and running fastÔÇöand with todayÔÇÖs flood of constantly-changing information, ÔÇ£fastÔÇØ is a top priority.Here, in plain English, youÔÇÖll find out how to:Use RSS to drive traffic to your Web site and build brand awarenessChoose and install the right software, set up RSS feeds, and decide on the format that meets your needsCreate RSS feeds from scratch, or put a news reader on your Web siteImprove your siteÔÇÖs ranking in search engines and build customer loyaltyEnable your customers to choose when and how they receive updated informationTailor information for your audience and publish all your updates quickly and easilyPromote your RSS feed and explain to your customers how to use itProvide added value for your customersMaking the most of RSS can make life easier for both you and those who do business with you. Syndicating Web Sites With RSS Feeds For Dummies will help you maintain fresh content for your Web site, blog, or e-zine, promote your site and establish links to it, and even update vital documents like employee guides, price lists, and procedures manuals, quickly and easily.
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