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| Titre : | Building Your Business With Google for Dummies |
| Auteurs : | Brad Hill |
| Type de document : | document électronique |
| Editeur : | [S.l.] : For Dummies, 2004 |
| ISBN/ISSN/EAN : | 978-0-7645-7143-5 |
| Résumé : |
* The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day * Written by a veteran For Dummies author working in cooperation with Google, which will help support the book * From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers * Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them ### Review clear and well-placed diagramsplain English explanations (*Internet Works*, Autumn 2004) ### From the Back Cover Partner up with Google and watch your business boom! Find out how to score high in searches, use AdWords, and connect with customers Google  what a magnificent, two-headed creature! On one side are searching customers; on the other, business owners like you. This book helps bring both together to live happily ever after. Heres where youll discover how to climb higher on Googles index, explore its great advertising programs, and find out how your site can win the search sweepstakes. The Dummies Way * Explanations in plain English * "Get in, get out" information * Icons and other navigational aids * Tear-out cheat sheet * Top ten lists * A dash of humor and fun Discover how to: * Find customers seeking what you sell * Optimize advertising keywords * Maximize cost-per-click benefits * Plan and execute an ad campaign * Build revenue with AdSense * Place higher in search results |
