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Titre : | Appetite for America |
Auteurs : | Stephen Fried |
Type de document : | document électronique |
Editeur : | [S.l.] : Bantam Books, 2010 |
ISBN/ISSN/EAN : | 978-0-553-90732-2 |
Résumé : |
The legendary life and entrepreneurial vision of Fred Harvey helped shape American culture and history for three generationsÔÇöfrom the 1880s all the way through World War IIÔÇöand still influence our lives today in surprising and fascinating ways. Now award-winning journalist Stephen Fried re-creates the life of this unlikely American hero, the founding father of the nationÔÇÖs service industry, whose remarkable family business civilized the West and introduced America to Americans. **Appetite for America** is the incredible real-life story of Fred HarveyÔÇötold in depth for the first time everÔÇöas well as the story of this countryÔÇÖs expansion into the Wild West of Bat Masterson and Billy the Kid, of the great days of the railroad, of a time when a deal could still be made with a handshake and the United States was still uniting. As a young immigrant, Fred Harvey worked his way up from dishwasher to household name: He was Ray Kroc before McDonaldÔÇÖs, J. Willard Marriott before Marriott Hotels, Howard Schultz before Starbucks. His eating houses and hotels along the Atchison, Topeka, and Santa Fe railroad (including historic lodges still in use at the Grand Canyon) were patronized by princes, presidents, and countless ordinary travelers looking for the best cup of coffee in the country. HarveyÔÇÖs staff of carefully screened single young womenÔÇöthe celebrated Harvey GirlsÔÇöwere the countryÔÇÖs first female workforce and became genuine Americana, even inspiring an MGM musical starring Judy Garland. With the verve and passion of Fred Harvey himself, Stephen Fried tells the story of how this visionary built his business from a single lunch counter into a family empire whose marketing and innovations we still encounter in myriad ways. Inspiring, instructive, and hugely entertaining, **Appetite for America** is historical biography that is as richly rewarding as a slice of fresh apple pieÔÇöand every bit as satisfying. ****With two photo inserts featuring over 75 images, and an appendix with over fifty Fred Harvey recipes, most of them never-before-published.*** *From the Hardcover edition.* |