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| Titre : | Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything |
| Auteurs : | Daniel Goleman |
| Type de document : | document électronique |
| Editeur : | [S.l.] : Random House, Inc., 2009 |
| ISBN/ISSN/EAN : | 978-0-385-52782-8 |
| Index. décimale : | 333.7 (Ressources naturelles et ├®nergie : classer ici les ouvrages g├®n├®raux sur l'environnement) |
| Résumé : |
### From Publishers Weekly Two years ago, British fashion designer Anna Hindmarch produced the must-have accessory of the season: a bleached, organic cotton tote manufactured in fair-wage factories, subsidized with carbon offsets and emblazoned with the slogan, I'm NOT a plastic bag. But according to Goleman (_Emotional Intelligence_), the people who bought the bag were advertising their ecological ignorance, not their consciousness. In this thorough examination of the inconsistencies and delusions at the core of the going green effort, the author argues that consumers are collective victims of a sleight of hand, helplessly unaware of the true provenance and impact of the products they purchase: they reassure themselves by buying environmentally friendly tote bags that, upon ecological assessment, reveal some uncomfortable facts, e.g., 10,000 liters of water were required to grow the cotton for one bag, and cotton crops alone account for the use of about 10% of the world's pesticides. Goleman's critiques are scathing, but his conclusion is heartening: a new generation of industrial ecologists is mapping the exact impact of every production process, which could challenge consumers to change their behavior in substance rather than just show. *(Apr.)* Copyright ┬® Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. ### From *Starred Review* Goleman,┬ábest-selling author of such groundbreaking works as Emotional Intelligence (1995) and Primal Leadership (2002), brings his invaluable behavioral insights to our most urgent dilemma: how to halt environmental catastrophe. WhatÔÇÖs required, Goleman believes, is ecological intelligence, which he defines as understanding the ÔÇ£hidden web of connections between human activity and natureÔÇÖs systems, and the subtle complexities of their intersections.ÔÇØ More concretely, Goleman encourages readers to learn about the many invisible threats to our health and the health of the environment caused by product manufacturing. Wisely focusing on the one element we can control, what we purchase, Goleman calls for higher ÔÇ£greenÔÇØ standards and ÔÇ£radical transparencyÔÇØ regarding how products are made. An enlightening foray into industrial ecology reveals how new forms of analysis determine precisely how the manufacture of such disparate items as toys, shampoo, and paper contributes to natural resource depletion, chemical pollution, and global warming. Brimming with intriguing, useful, and galvanizing information, this is an exceptionally sharp, innovative, and realistic approach to raising the demand for environmentally safe merchandise. Given GolemanÔÇÖs track record and the pressing need for smart strategies,┬áthis fascinating treatise has tremendous potential for reaching and motivating a large and diverse audience. --Donna Seaman |
