Bienvenue à la Bibliothèque Alo de l'Université Shalom de Bunia
A partir de cette page vous pouvez :
|
Titre :
|
Principles of Marketing
|
|
Auteurs :
|
Philip Kotler, Auteur
|
|
Type de document :
|
document électronique
|
|
Editeur :
|
[S.l.] : Prentice Hall, 2005
|
|
ISBN/ISSN/EAN :
|
978-0-13-146918-1
|
|
Index. décimale :
|
658.8 (Gestion de la distribution (Marketing))
|
|
Résumé :
|
**** The 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, *Principles of Marketing* tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. **** Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. **** An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.
|
Ajouter au panier
